Tesco vs ASDA: UK's Retailing Battle
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Code : COM0099
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Region : US
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Retailing Industry in the UK Retailing industry is one of the top service sector industries in UK. In the past 25 years the retail industry had changed significantly with large retailers expanding their activities at the cost of small retailers. Competition in the retail sector had always been strong. The arrival of the multinational companies in UK increased this competition further. These companies carved a niche for themselves in the retail sector through their approach towards a different style andmethod to operate the business... Tesco and ASDA: Company Profiles In 1924, Jack Cohen (Cohen) established Tesco, UK's largest supermarket retailer and also an international player. Tesco started its business with the introduction of a private-label product, which was named as Tesco tea by Cohen. After five years of inception, Cohen opened the first store, under the name Tesco, in London. In the year 1947, Tesco became a public listed company... Tesco vs. ASDA: The Retailing Battle Tesco's strategy was initially based on its founder Jack Cohen's autobiography titled 'Pile it high and sell it cheap.' As per its strategy it started to attract the customers through its provision of low prices. But it concentrated only on the small supermarkets and offered little service to its customers. Finally, the company decided to change its strategy after it failed to attract themiddle-income group people... |
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